Resources
A Six Sigma Approach to Website Redesign
- 2010 CASE V District Conference
- 2011 CASE VI District Conference
- 2011 CASE II District Conference
Six Sigma is a philosophy of continuous improvement used by
businesses and manufacturers. Recently, Collegiate Web Solutions
applied a Six Sigma process to a website redesign for a prominent
Midwestern university. In partnership with a business professor,
CWS developed repeatable diagnostics to capture quantitative and
qualitative measures of a website's impact. When applied at the
beginning of a website redesign effort, this analysis served to
benchmark the opinions, behaviors and motivations the current
website evoked from visitors across the student life-cycle
(prospective students, admitted students, current students and
alumni). As well, it made clear the investments in design,
navigation and functionality that would truly have the greatest
impact.
How to build an effective keyword list for SEO/SEM
- 2010 HighEdWeb Conference
If the age of Internet search has taught us anything, it's that
we humans are amazingly similar in the way we think. In the world
of SEO and marketing, this homogeny can be used to develop an
effective list of keyword search terms. By sorting and filtering
through Google Analytics and using other real-time data sources, we
can glimpse inside the minds of our target audience to reveal the
common words and patterns they use to find us. These bits of
insight, if captured and utilized properly, are the foundations of
effective SEO/SEM strategies.
CMS Project Boot Camp for Marketers
Website redesign projects often involve installing a content
management system. Increasingly, marketing is leading these
projects. This workshop will help marketing professionals gain a
deeper understanding of the technical side of a website/CMS
project. Starting from an evaluation of their website content,
attendees will learn how to develop a content management strategy,
evaluate and select the right CMS solution for their campus, then
finally prepare and manage a CMS implementation.
Planning for a CMS
A CMS is a major investment. Making a bad decision can be very
costly. This Webinar steps through the process to effectively
assess, prepare and select a web content management system for your
institution. Designed for cross-functional teams, and
decision-makers on down. Bring everyone involved in your CMS
strategy together for this engaging and informative session.
